The Jamaica Tourist Board Unveils New Advertising Campaign Featuring "World's Fastest Man" Usain Bolt

New Campaign Kicks Off In the U.S. On February 8

NEW YORK - February 5, 2010 - The Jamaica Tourist Board secured the
"World's Fastest Man" Usain Bolt to give a tour of Jamaica in record
time for the next installment of the destination's "Once You Go, You
Know" TV advertising campaign. Three new commercials were created,
featuring Bolt sprinting through Jamaica accompanied by the famous Bob
Marley anthem "One Love" and stopping to admire some of Jamaica's
famous landmarks, as well as the people of Jamaica emulating their
sports hero. The new TV spots launch February 8 on CNN, MSNBC, ESPN,
National Geographic Channel and various other stations across the U.S.
The commercials were created by the Jamaica Tourist Board's
advertising agency of record Draftfcb and were directed by Jorn Haagen.

"Usain Bolt is currently one of the most recognizable sports figures
in the world, and Jamaica is one of the most popular destinations in
the world - it's an ideal collaboration," said Jamaica's Director of
Tourism John Lynch. "Jamaica is a land of beautiful vistas, scenic
surrounds and friendly people. This campaign gives viewers a glimpse
of our magnificent island alongside one of our most prominent athletes
who has an intimate knowledge of the spirit and culture that make
Jamaica unique."

The first commercial spot "Stop" takes Bolt through a day of
long-distance training in Jamaica. However, each time he gets up to
speed, another picturesque landmark or vista stops him (and the music)
in his tracks - finally causing him to say, "On any other island, I'd
probably be a marathon runner."

A second spot "Speed" hones in on the fact that Bolt is "the world's
fastest tour guide" as he sprints from one end of the island to the
other at an ever-increasing pace. The faster he goes, the faster the
soundtrack goes.

To round out the series, "Pose" captures the enthusiastic people of
Jamaica in their homes, schools and jobs - all of them emulating Bolt
by doing his iconic victory pose.

To conceptualize and produce the new commercials, the Jamaica Tourist
Board called on Draftfcb, which has handled the Jamaica Tourist Board
advertising account since 1991 and first launched the destination's
"Once You Go, You Know" campaign in 2004. The Agency selected
award-winning, world renowned director Jorn Haagen to direct the
spots. A seasoned industry professional, Haagen has directed
commercials for leading brands worldwide, and his awards include One
Show Golds, The Gold, Silver, and Bronze Cannes Lions, and Gold at the
Swedish National Awards.

"Usain was a perfect fit for the next installment of this campaign,
especially since he is a world-renowned athlete who strongly
identifies with his native roots and origins," stated Keith Loell,
senior vice president and executive creative director at Draftfcb New
York. "Focusing on Bolt has given us a fantastic opportunity to put a
new spin on the campaign and tell a more linear story, while showing
the wonders of Jamaica through his eyes."

The new commercial spots were officially unveiled on February 4, 2010
at an exclusive screening New York City hosted by Jamaica's Minister
of Tourism Hon. Edmund Bartlett and Jamaica's Director of Tourism John
Lynch.

About Draftfcb
Draftfcb is the first holistic, global marketing communications agency
to operate against a single P&L, with a network that spans 96
countries and employs more than 9,500 people. The agency is driven by
The 6.5 Seconds That MatterSM, a creative expression recognizing the
brief period of time marketers have to capture consumers' attention
and motivate them to act. With nearly 140 years of combined expertise,
Draftfcb has roots in both consumer advertising and behavioral,
data-driven direct marketing. It firmly believes there is no way to
separate creativity from accountability, which it refers to as Return
on IdeasSM. The agency is part of the Interpublic Group of Companies
(NYSE:IPG). For more information, visit www.draftfcb.com.

About the Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica's
national tourism agency based in the capital city of Kingston. The JTB
was declared the Caribbean's Leading Tourist and Convention Bureau by
the World Travel Awards (WTA) from 2006 to 2009, while Jamaica earned
the WTA's vote as the World's Leading Cruise Destination, the
Caribbean's Leading Destination and the Caribbean's Leading Cruise
Destination, for three consecutive years.

JTB offices are located in Kingston, Montego Bay, Miami, Toronto and
London. Representative offices are located in Düsseldorf, Barcelona,
Rome, Amsterdam and Tokyo.

For details on upcoming special events, attractions and accommodations
in Jamaica go to the Jamaica Tourist Board's Web site at
www.visitjamaica.com, or call the Jamaica Tourist Board at
1-800-JAMAICA (1-800-526-2422).